A clean beauty pioneer with over 40 EWG VERIFIED™ products, Well People has raised the standard for high-performance, plant-powered, cruelty-free cosmetics since 2008. Founded on the principles of purity, artistry and responsibility, we are committed to creating clean products that help people be well, look well, and do well. At its core, the brand vision of Because all people can be well people strives to make clean beauty accessible to all consumers. Currently available online and at select Target, The Detox Market and Credo Beauty stores, in addition to Ulta Beauty Conscious Beauty program, the brand aims to become even more accessible to consumers as part of the e.l.f. Beauty family. Learn more by visiting wellpeople.com