True Citrus is for people of all walks of life who want to live a Healthy, Happy, True Life. Our audience consists of health-conscious adults who invest in better-for-you products for themselves and their families. Whether they’re picking up kids from soccer practice on time, taking a difficult spin class, rushing from the office to meet-up with friends, or looking for healthy choices that bring them everyday delight, we fit into their day-to-day routines and activities - whatever those may be.