The Strong Inside knows consumers want more proteins in their diets. And they know proteins from milk have many proven benefits, documented by a lot of sound and solid science. But it is sometimes confusing to understand which are the best proteins, what quality means, and what specific proteins can help you achieve. So, to help you make informed choices, the industry worked together to deliver you solids facts. Over 55 companies, trade associations, and the press created The Strong Inside campaign to help consumers sort through all the myths and fiction, with one focus: how you can benefit.