The original NutriBullet was released in 2012 to encourage healthier lifestyle eating habits by making it easier to consume fruits and vegetables. Our NutriBullet University program annually supplies select schools with produce, blenders and curriculum to help teach kids the importance of healthy eating habits. Our most recent initiative, NutriBullet LEAN™, was developed by our staff of Registered Dietitians after receiving thousands of requests for a smoothie weight loss program. The accompanying 7-Day Transformation Plan teaches users how to eat the right foods in the right amounts, so you can achieve healthy weight loss and a body at its best.