Bobbie is an Organic Infant Formula company that exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie is sold direct-to-consumer and offers a subscription service to parents across the U.S., as well as sold at select locations throughout the U.S. Bobbie is mom-founded and led— supported by a team of “Motherboard” advisors including medical thought leaders, lactation consultants, doulas, pediatricians, dietitians and professionals who contribute their expertise to building a next-generation formula company. Bobbie was founded in 2018, is based in San Francisco, and is venture backed. For more information on Bobbie, visit www.hibobbie.com, and follow Bobbie on Instagram @bobbie.