The Rise Of The Facial Bar: Are These $30 Facials Worth The Hype?

When I was a young girl, my mother always brought me to her facial appointments. I remember entering the dimly lit room, hearing the gentle birdsong and soothing waterfall sounds play overhead, picking up on lavender and eucalyptus aromas, and sitting in the cozy corner chair her esthetician had set up for me. 

At the time, it felt like these appointments were three hours long, even though they were probably 45 to 60 minutes at most. I remember watching her esthetician perform extractions with a bright, magnified light in hand, strategically massaging my mother's cheeks, and layering what seemed like 100 different masks and serums.

The vibes were curated to a T, so much so that even I would leave the room feeling more relaxed and refreshed. Of course, my mother's skin was glowing every time. I knew it was a special occasion because my mom only went every other month and always reminded me that it was something I'd get the chance to do when I was older (but not quite yet). 

Growing up, I had the idea that facials were two things: expensive and luxurious. Fast forward to today, and you can understand why I'm somewhat skeptical about $30 facials that last half an hour. 

These speedy facial bars have become increasingly popular—and not just in urban jungles like New York City. You can find them in shopping malls and even satellite locations in many secluded suburbs. 

A facial bar is a spa with multiple lounges and estheticians working in one open space—kind of like a hair salon. Most of the time, facial bars are designed with an open-concept layout, meaning that the massage table is not in a private space. They also tend to be chains rather than stand-alone spas. 

Most brands will offer a membership program that includes one facial each month for an even lower cost, or you can purchase services à la carte. Many memberships come with discounted skin care products sold at the location, too. 

Some popular facial bars include Heyday, Glowbar, Silver Mirror, and Face Foundrie, just to name a few. Each facial bar has a unique approach, but they all have a similar goal: to make facials more affordable and accessible for the busy, budget-conscious skin care fans out there. 

Monthly membership fees range greatly from spa to spa, some starting at $55 and others just over $100. You'll generally have the opportunity to opt in to upgraded treatments like microcurrent, LED light therapy, chemical peels, dermaplaning, etc. 

Some facial bars will include extractions with each visit, while others make it an additional price. The same goes for facial massage, cryotherapy, and so on. 

Glowbar, a facial bar chain based in New York City, even has a sink up front where you wash your own face before the facial, keeping your 30-minute experience all about the treatments. You get the idea here—it's all about efficiency.

While some facial bars have been around for quite some time (Heyday opening in 2015), others have popped up just in the past few years.

Don't mistake their efficiency for simplicity, though, because many facial bars elevate their spa menus to go above and beyond the basic facial.

For example, Face Foundrie recently decided to upgrade its offerings to include more luxurious, lengthy, and expensive options for those who want to invest. 

One of their new services, known as the Royal Treatment (priced at $230), includes enhanced skin treatments like microcurrent, radio-frequency, hydradermabrasion, etc., making it quite comparable to private facials on paper. "This is a service that you see celebrities and influencers getting in NYC and LA, but we are bringing it to everyone in our various locations across the country," founder and CEO of Face Foundrie ​​Michele Henry tells mbg. 

Now, these facial bars offer a very different experience than private facials, and there's certainly still value in visiting an esthetician one-on-one when you can. 

Unlike facial bars, private estheticians tend to offer highly effective and exclusive skin care brands, such as the legendary Biologique Recherche. Plus, seeing the same facialist each time does add value, as they'll get to know your skin on a deeper level the more time they spend treating it.

Seasoned celebrity esthetician and founder of Rescue Spa, Danuta Mieloch, tells mindbodygreen that many private facialists may undergo more extensive training as well. Of course, I've met some facial bar estheticians with just a few weeks of experience and others with years of it—so it's not so black and white. That said, some companies like Heyday insist on their estheticians clocking 100 or more hours of additional training to ensure they're delivering the best possible service. 

While private facials are normally pricey, they also often come with many of the "add-ons" that facial bars include in their extra fees. For example, you may book a $300 facial with a private esthetician and receive extractions, a light chemical peel, red light therapy, microcurrent, and facial massage. At a facial bar, the total price may end up being similar, or just under, for the same services. But you get the option to pick a budget-friendly experience, should that be something you prefer.

Beyond in-suite skin tools, private facials often have a different goal in mind: total and ultimate relaxation. Many spas pull out all the stops, from aromatherapy to warmed massage tables to relaxing music and beyond. At facial bars, you may hear people chatting here and there, and you probably won't be in a dimly lit room given that clients next to you also receive a facial simultaneously. 

Well, it ultimately depends on your skin care goals and the chain you visit. It's important to note that many private estheticians may have more experience with certain skin conditions and may be able to offer unique, more advanced treatments that may take a bit longer than an express facials would. 

On the flip-side, you may only need some basic extractions, a quick mask, and some facial massage for your complexion to look and feel refreshed. It's all about knowing what you want out of your appointment. 

A word to the wise: Make sure to do your research before booking with any facialist, be it at a facial bar or with a private esthetician. If you have skin concerns like acne, sensitivity, rosacea, etc., make sure they have experience in treating similar clients, or better yet, chat with your dermatologist first. 

If you do book an express facial, make sure you're getting something out of it that you either can't or wouldn't prefer to do yourself with an at-home facial. Also, keep an eye out for overpromising advertisements.

"Be wary if a treatment or product promises a complete change or elimination of a skin concern with just one appointment; skin care is a journey, and there are so many factors involved in getting you to your skin goal, and it often takes time," senior director of skin care at Heyday Shea Amiruddin suggests.