Ironman Champ Hillary Biscay on Shorter Races

Just because the 5150 races are owned by the WTC does not make them "Ironman events." The only similarity they bear to the 226-kilometer Ironman distance is that they are both triathlons. The Olympic-distance race is, for the elites, a two-hour flat-out effort; and for less experienced athletes, it may be a stepping stone to longer events like the full Ironman. So this distance makes the sport more accessible to the masses, and as long as the WTC doesn't start trying to include the word "Ironman" in the name of these events or add the m-dot the 5150 paraphernalia, I don't think this will dilute the Ironman brand.