An Instagram-Approved Way To Celebrate Amazing National Parks

The idea for Parks Project came when Keith Eshelman and Sevag Kazanci showed up to volunteer at a local park and found themselves — weekend after weekend — surrounded by "bored retirees." They wondered, had their generation stopped caring about parks?

If choosing a favorite park is like choosing a favorite child, impossible, then you could get an accessory that shows your outdoor pride, like a "LEAVE IT BETTER THAN YOU FOUND IT" leather keychain, a bronze Clear a Path shovel charm necklace, or a flat-brimmed baseball cap with a subtle topographic detail that would look equally on point on the trail or downtown, all of which help Parks Project expand and organize more volunteer hours across different parks. Oh, and everything is proudly made in the USA.

Even though Parks Project would like you to put away your phones and get back into nature, they're not above employing any and all social media tricks for the cause, like gorgeous Instagram photos of sweeping park vistas and supporters wearing the merch, Facebook events for volunteer days, and the infamous hashtag, peppering their posts with #radparks.

Their end goal? To get the most connected generation to turn off their phones, disconnect, and get their hands dirty in one of our national treasures.